Fast, friendly service; reasonable prices.
Made an on-line easy no-hassle reservation for reasonably priced auto rental. Received e-mail confirmation and later a reminder. Was awarded a no cost upgrade at time of vehicle pick up.
Called with several questions before rental and again before return (i.e. directions, return locations), and was unfailingly greeted by cheerful, friendly, patient and accommodating Enterprise reps.
Everything should be as easy and pleasant as this!