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10/10 Optics

50 Madison Ave
New York, NY 10010
Phone: (212) 366-1010
5 Star Rating: Highly Recommended
45 Reviews |  Write a Review
Cross Street:
E 26th Street
Directions:
R, W at 23rd St
Hours:
Mon-Thu 10am-7pm, Fri 10am-close, Sun 12pm-5:30pm

Message from 10/10 Optics

10/10 Optics

The Best Eyeware & Eyecare that NYC has to Offer. Seeing is Believing.

  • The Best Eyewear Selection
  • Hi Index Lens Experts
  • Gold & Wood, Oliver Peoples

November SALE: $50 off new collections and 50% off Sale frames thru November 30.

We are always in a New York frame of mind. Our collections for men & women range from classic to artistic. See our colorful rimless designs, hand painted eyewear from Israel & petite size collection, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Maui Jim, Ronit Furst , Francis Klein, Petite Eyewear & more.

The Perfect Fit FINALLY! Beautiful plastic frames with adjustable nose pads. Great for men and women of color who quite often have a very difficult time finding plastic frames that fit a lower bridge. Vibrant colors, lots of sizes and the best bridge fit in optics! You've got to see them to believe them.

** The best part of getting your eyewear at 10/10 is that you can first see yourself in our Quad Imaging computer moniter to you make you choice

10/10 Optics's website

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Paid advertisement by 10/10 Optics.

Editorial Description for 10/10 Optics

Eye exams, custom-fit contact lenses, and eyeglasses from a variety of designer brands.

Insider Tips

The Extras

Customers can compare several looks by viewing images of themselves on a video screen wearing different styles of glasses.

Look Good

You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Oakley, Maui Jim, Ronit Furst and Petite Eyewear and more.

User Reviews for 10/10 Optics

I am so happy!
5 Star Rating: Highly Recommended

11/11/2008 Posted by porchgirl51

I am so happy to review these guys! They are so nice and friendly. I was very nervous because I never love my glasses and I always think that I know what I am doing when I go to get new ones. I just walked in last week becuse they are near work and I was just going to look around. Believe me, I was so surprised when this chic boutique had such nice staff to help me. I really wasn't going to get glasses but the price was less than I thought and they showed me such a fun frame (handpainted) on Sale.....LOVE THEM!!!!!!

Pros: A computer screen to see what I looked like in the glasses

Cons: They open at 10AM and I like to pick up before work

Poor service
1 Star Rating: Not Recommended

10/22/2008 Posted by quazi918

The quality of service was fair and the staff was even worse when they learned I had eye insurance. They tried to get me to spend on unnecessary things and refused to accept parts of the insurance coverage. Overpriced and not worth another visit

Response from this business

We are so sorry about your insurance!
Posted on 10/22/2008
Please allow me to explain... We have many patients who are permitted to make a purchase outside of their network and with a properly coded receipt (from us) they will receive full or partial reimbursement directly from their provider. We do all of our labwork in house and do not use the insurance mega labs that are a required part of their contracts. We are able to maintain such high standards for our eyewear by keeping it all under our roof. Our eyewear collections are outside of the listings that insurance providers will accept. Although our boutique collections are mostly exclusive many of them are moderately priced. If you give us another chance, we'd love the opportunity to help you find the perfect eyewear. Thanks, Ruth Domber

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Editor's Review

Eye exams, custom-fit contact lenses, and eyeglasses from a variety of designer brands.  See the full editorial review.

Insider Tips

The Extras

Customers can compare several looks by viewing images of themselves on a video screen wearing different styles of glasses.

More Insider Tips

Directory & Services Information for 10/10 Optics

Hours

  • Mon-Thu 10am-7pm
  • Fri 10am-close
  • Sun 12pm-5:30pm

Payment Types

  • American Express
  • Visa
  • Discover
  • MasterCard

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